Red Bull MotoGP 2014 Guide

Red Bull Spain’s Marketing department devised a campaign to boost consumption of its product in the areas surrounding the speed circuits where this year’s MotoGP
World Championship races have taken place. The campaign was run under the slogan: ‘Petrol for the bike, Red Bull for the rider’. The initiative involved setting up ‘checkpoints’ at various Repsol petrol stations located near the circuit or on the way there, where the brand had set up an ‘oasis’ for motorcyclists to take a break.
Users were given a Championship Guide relevant to that particular event, containing useful information for visitors, details of the riders Marc Márquez and Dani Pedrosa, as well as a map with the checkpoint locations marked, plus a ‘CheckPoint Card’ on which they could collect stamps at the various checkpoints.
Our creative team developed all these guides, which were printed on 300 gsm card and folded in an accordion style. We also developed the key visual for the campaign – “Petrol for the bike, Red Bull for the rider” – as well as all the necessary materials for its implementation.

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Cliente: Red Bull Spain

Servicio: Design, layout

Año: November 2014