2020 has been the most challenging year our industry has ever faced. All events with a live audience have been severely affected, and so this was a year in which the Red Bull Batalla de los Gallos had to reinvent itself.
That’s how this format came about: we went to a TV studio and developed the CYPHER (we’ll talk about that in another post). It’s a completely new concept, conveying a sense of unity and the bond between the Battle participants to their audience.
A highly technical production, set up in a 360° layout, with lighting and set design replicated throughout the Red Bull Batalla de los Gallos World Series.
The result: UNIQUE. In Spain, the audience figures broke all previous records and it became the most-watched live National Final in the world since the Red Bull Batalla de los Gallos began.
The design and set design were by Babblá and Edu Valverde. The lighting design was by Edu Valverde. All technical production was handled by SMART FUSSION, who did an impeccable job, and, of course, the broadcast was once again managed by our NEP family, with whom we have been working on this project for several years now and growing together with it. The screen content was provided by the NATIVO agency for all the stops. And a total of 20 companies came together during these difficult times, when COVID-19 safety measures were at their strictest and we found ourselves facing a postponement that kept us in production for an extra week so that we could stage the event under the best possible health and safety conditions.
All photos by MASTERS Gianfranco Tripodo and Jacobo Medrano for Red Bull Content Pool.
Cliente: Red Bull Spain
Servicio: Production, Technical Production, Execution
Año: October 2020