The global health emergency caused by COVID-19 changed the game for all events with a live audience. The Red Bull Batalla de los Gallos had to adapt and find a way to stage the most important global freestyle competition in the Spanish-speaking world in the…
2020 has been the most challenging year our industry has ever faced. All events with a live audience have been severely affected, and so this was a year in which the Red Bull Batalla de los Gallos had to reinvent itself. That’s how this format came about, with us moving to a studio set…
As it does every year, Babblá was responsible for Red Bull’s activation at the Jerez Motorcycle Grand Prix. A hugely important event for us, as it was effectively where we kicked off the whole season. This year, due to COVID-19, everything has been turned on its head. The Grand Prix was postponed until the summer, and…
In August 2015, we undertook one of the most unusual commissions we’d ever been asked to do. Red Bull, together with the band SuperSubmarina (Sony Music), was staging its ORGANIC CONCERT for the second year running – an event in which the lads from SuperSubmarina would perform a concert without the use of amplifiers or speakers…
In 2015, Red Bull held its AUTOS LOCOS event in Barcelona and we took part. We gave it a lot of thought to work out how we could hurtle down the slopes of Montjuïc, and after much deliberation, we came up with and designed the RED BULL CLAW concept. Starting with a team of…
2015 has been a special year for many reasons, but perhaps one of the most important is having been part of the production team for the NO SIN MUSICA Festival. In the spring, Fali and Omar came to see us to ask us to handle all the communications and marketing for their festival, NOSINMUSICA. This year…
For the second year running, Red Bull’s Culture department entrusted us with the entire production of the regional semi-finals of the Red Bull Batalla de los Gallos. Barcelona, Córdoba, Madrid and Palma de Mallorca have been the venues for this tour, which we have organised over four consecutive weekends…
Right in the heart of Madrid, in Plaza Luna, AXE organised a really fun event involving a silent concert by the band IZAL for 1,000 people: #aléjatedelruido Sony, the company in charge of producing the event, asked us to design the necessary elements and graphics, as well as the overall layout of the space….
For yet another year – making it four in a row – we have collaborated on one of the sporting events that is gaining the most prominence in our city of Cádiz: the TRIHERCULES. A sprint triathlon event that fills all its places every year. As well as developing the entire visual identity for…
Whenever Royal Caribbean finishes refurbishing one of its ships, it organises a celebration party for the entire crew. Red Bull sponsors this event under the name “Red Bull Shock The Dock”. As we have done in previous years, we’re using the same venues: OnSide and OffSide,…
In 2016, we once again took part as co-organisers and co-producers of the NO SIN MUSICA 2016 Festival, which took place in Cádiz at the end of July. This was a very special event for us, as it took place on our home turf, and we were lucky enough to be able to showcase it to more than…
The 2016 Red Bull Batalla de los Gallos National Final took place at the Marina Sur in Valencia, where all attendance records were broken with over 18,500 people. Here are a few photos so you can see what a fuss we made.