The Puente Romano Tennis Club in Marbella is becoming one of the most important stops on the clay-court circuit in Spain. This year, for the first time, it is also hosting an ATP250 tournament, which has raised the event’s profile even further in professional tennis.
As it does every year, Red Bull has supported this event, and this year, the energy drink brand also unveiled a revamp of its ‘Organic’ product range – the ORGANICS by Red Bull series – so we turned the ATP250 at Puente Romano into a platform and showcase for this product range.
What did we do?
We worked together with Red Bull Spain’s Field Marketing and Trade Marketing departments to develop and produce a fully bespoke brand implementation. We created strategic visual elements to ensure they were effectively showcased on TV and in photographs. We set up the entire VIP area, complete with an ‘ad hoc’ bar by Organics, as well as parasols, fridges, decorative elements, etc. Throughout the event, we co-ordinated all the activities carried out by ORGANICS in the space and spent two weeks working alongside the tournament’s production team to deliver an event of this scale.
Cliente: Red Bull Spain
Servicio: Production, Implementation
Año: 2021
