In 2012, Team Machado competed in the MotoGP World Championship in the Moto3 category. As in the previous year, our agency was responsible for managing Grupo Bimbo’s sponsorship of the team.
We devised and organised all the brand activations carried out both on and off the circuits. We designed the two main motorbikes to feature the branding of their products, ‘Tigreton’ and ‘Tortazo’. We recruited the hostesses and outfitted them to accompany the riders at all the races held in Spain. We produced the Tigreton packaging for the special ‘El Tigre del Mundial’ edition.
We designed the mascots for the paddock and the grandstands at the circuits.
We created helmet stands, designed helmets for the riders and their fans, devised a comprehensive brand activation strategy and thoroughly enjoyed every race.
Cliente: Bimbo Group
Servicio: Events, Design, Packaging, Brand Identity
Año: 2012
