Franjosé Potatoes Proposal

In 2012, we were commissioned to revamp the corporate identity and packaging of one of Andalusia’s best-known artisan potato brands: Las Patatas Franjosé.
The client’s packaging had not undergone any substantial changes since its inception, more than 30 years ago, and they were planning an imminent expansion; they wanted to modernise their product so that it could compete with similar products that would be sitting alongside it on endless supermarket shelves.
Our team developed a completely new packaging design, representing a radical departure from the existing one.
The main objective was to change the size of the packaging, streamlining the design as much as possible and showcasing the product to demonstrate the quality of its contents; above all, we aimed to create a concept that would stand out on the shelves at points of sale.
Although the client rejected the proposal, we are proud to showcase this work, as it faithfully met all the requirements of the brief and, had it been launched, would have stood out on supermarket shelves.

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Cliente: Franjosé Crisps

Servicio: Packaging, Branding, Design,

Año: 2012