The World Polo Championship takes place in August in the Sotogrande residential area (Cádiz). Bacardi is one of its main sponsors and, to mark the closing ceremony, is organising an event worthy of this sporting celebration.
Bacardi asked us to devise this event and produce it in collaboration with the After Polo terrace at the Santa María Polo Club. Our agency proposed the name “The Last Chukker”, keeping the polo theme in mind, as a ‘chukker’ is the name given to one of the periods of play in polo; and as this was the closing party, it was clear it had to be “The Last Chukker”. We also developed all the visual identity for the event (invitations, posters and flyers), as well as a significant part of the event’s execution (venue lighting, sound equipment, booking the band “Les Castizos” to perform during the event, etc.).
This was the result: The Last Chukker by Bacardi.
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Cliente: Bacardi Spain
Servicio: Events, Design, Stationery, Hostesses, Production
Año: 2013
