Argentina Grand Prix Preview

The company that holds the rights to the Termas de Río Hondo Circuit in Argentina – where a Grand Prix round of the World Motorcycling Championship is to be held in 2014 – commissioned us to design and produce the press launch for the “Red Bull Grand Prix of the Republic of Argentina” for the international media.
The event took place on 9 November 2014, and the venue we chose was the spectacular hospitality area of the “Avintia Racing” team, right in the heart of the Valencia Grand Prix paddock.
For this event, we used the upper floor of the hospitality area – a 12×10-metre space – where we planned the installation of a truss structure. We illuminated the entire interior with LED lights and positioned the truss around the perimeter of the room to accommodate all the equipment we set up.
We installed a 9 m² high-definition LED screen above the stage, which was carpeted in blue. We positioned four printed banners on all sides of the illuminated structure. We produced two photo opportunities, set up a press lounge, hired hostesses, provided a high-definition sound system for playing the videos, and produced a press kit for attendees
. A meticulously executed project, as this was the official presentation of the Grand Prix to the international press and the entire global MotoGP community.
Over 100 accredited guests attended the event, which was presided over by the Minister of Tourism of the Republic of Argentina, Carmelo Ezpeleta (CEO of Dorna), the Governor of Termas and the promoter of the Circuito Argentino, Orlando Terranova.
It was hard work but very productive.

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Cliente: 2014 Argentine Grand Prix

Servicio: Design, Events, Temporary Architecture, Hostess Services

Año: 2013