Red Bull Summer Area – UBEAT BARCELONA

The UBEAT Gaming Fair in Barcelona has established itself as one of the key events on the national gaming scene. And, of course, Red Bull is always keen to support such events, where it can offer its users an ‘oasis’ of relaxation, gaming content and a place to recharge their batteries.

To mark the launch of the energy drink brand’s new product (Red Bull Summer Edition), we wanted to bring a little bit of the beach to this trade fair by setting up a themed area, like a beach bar, but at the FIRA in Barcelona.

Sand, palm trees, surfboards, simulators and even a mini ramp, all brought to life by Red Bull’s Suga Event Car, which kept us entertained with the best beats throughout the fair – always with a chilled Summer Edition in hand!

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Cliente: Red Bull Spain

Servicio: Production

Año: 2022