As part of the activation package commissioned by Red Bull for the Red Bull Spanish MotoGP Grand Prix, we had the immense pleasure of providing the Grid Girls for the Grand Prix.
Following a meticulous and careful selection process carried out in collaboration with the client, we put together a fantastic team of 15 girls to act as Paddock & Grid Girls for the event, catering to Red Bull’s specific requirements, as well as serving as umbrella girls for Marc Márquez and Dani Pedrosa, in the VIP Village, on the grid for each category, and so on.
For the girls’ uniforms, we drew on an idea already implemented by the brand at other MotoGP Grand Prix events they sponsor. Whilst in Texas they are ‘cowgirls’ and in Indianapolis they are ‘Pin-Up’ girls, in Spain – and especially in Jerez – they simply had to be ‘Flamencas’.
We designed a very form-fitting dress pattern with ruffles at the bottom of the skirt and on the shoulders. The brand’s colours, red esparto wedges, a flower in the ear, a Cordoban hat and many details that made our girls the very essence of the paddock.
Both the client and the Championship organisers congratulated us on the magnificent work we produced, so you can well imagine just how pleased we are.
The entire uniform design, creative concept and team coordination were handled by Babblá, whilst production was carried out by a local workshop in Cádiz.
Here’s a series of photos taken by Red Bull photographer Sebas Romero
Cliente: Red Bull Spain
Servicio: Design, Production, Modelling Agency
Año: May 2016
