Love of Lesbian’s ‘Ephemeral Capsule’ – Red Bull
In September, we presented our latest project for Red Bull Spain: the ‘La Capsula Efímera’ by the band Love of Lesbian. A space where they will perform their unreleased track ‘EFÍMERA’.
Red Bull organised a competition for ideas for this project, which was won by an interior design studio from Málaga, Paco Lago’s team. Red Bull asked us to bring this idea to life…
A complex and difficult project. A real challenge. We put forward a production proposal based on the original idea from Paco Lago’s team, which involved adapting the design to the spaces where the Capsule would be exhibited, the specific conditions of each venue, its transport and the time we had available for set-up. Without a doubt, it was a project that took a great deal of hard work to pull off… But it came off, and it came off very well.
The Love of Lesbian and Red Bull ‘Ephemeral Capsule’ is a space where the band opens up completely to whoever steps inside. A unique, spherical experience that will take you on a journey without you even moving from your seat, and where you’ll enjoy one of the most mind-blowing experiences we’ve ever created.
The track ‘EFÍMERA’ is a brand-new release for this project, and the 360° spherical music video was produced by the team at OOH! VIRTUAL. It’s been a real treat to share the credits with such professional and brilliant people.
On 8 September, we’re launching at the ARTS SANTAMONICA Terrace in Barcelona, and on 9 October at the CASA ENCENDIDA in Madrid. It’s well worth a visit, mate – it really is an unforgettable experience.
Here’s a link where you can find more information about the project, as well as the ‘Making Of’ video, which is another brilliant piece of work from OOH! VIRTUAL. Link: http://loveoflesbian.redbull.com
Cliente: Red Bull Spain
Servicio: Design, manufacture, assembly
Año: September 2015