Andalusian Regional Government: Tourism and Sport – Sail GP

Events

As part of one of the biggest sporting events in our province – the SAIL GP in Cádiz, which we have the pleasure of organising – the Andalusian Public Company for Tourism and Sport Management, as the main sponsor of the Spain Sail Grand Prix | Andalucía – Cádiz, asked us to draw up an activation plan covering the entire commercial area (Race Village) of the races.

We designed and created a space in the Race Village featuring a terrace raised 1.80 m above ground level, where attendees could go up and enjoy unobstructed views of the race course. Furthermore, in the periods leading up to and following the races, we screened a series of tourism videos showcasing all the provinces of Andalusia via digital displays which were positioned along the entire length of the Paseo de Santa Bárbara.

We organised the launch of the Andalusian Regional Government’s guest terrace, which is also located within the Race Village.

And finally, we organised a cocktail reception for the Spanish SAIL GP team at Santa Catalina Castle, where we were able to provide a venue befitting the occasion, with guests including Antonio Sanz, Minister for the Presidency, the Interior, Social Dialogue and Administrative Simplification, and Arturo Bernal, Minister for Tourism, Culture and Sport, amongst other dignitaries. Both were responsible for welcoming the team, an event also attended by the CEO of SAIL GP, Russell Coutts.

All this took place over the race weekend, 24 and 25 September 2022.

Cliente: Andalusian Public Company for Tourism and Sport Management, SA.

Servicio: Activation Plan

Año: 2022