In 2011, the ‘World Cup Tiger’ made its debut on the 125cc grid of the MotoGP World Championship.
This marked Bimbo’s clear entry into the World Motorcycle Championship, represented by the Cádiz-born rider Alberto Moncayo.
We developed a bespoke sponsorship and activation strategy for Bimbo Spain’s cake division and its Tigretón product.
We designed the rider’s motorbike, helmet and leathers, the Bimbo lorries branded with “El Tigre del Mundial”, the hostesses’ uniforms, the team’s Service Road motorbike, the Tigretón packaging, the cake boxes, the point-of-sale floor stand and all the brand activations carried out at circuits across Spain alongside its “Tiger”.
A comprehensive campaign for one of the world’s most powerful brands in the food sector.
Cliente: Bimbo Group
Servicio: Design, Implementation, Packaging,
Año: 2011
