SPOTIFY Pool Party. The Evening of the Year III

Events, Industrial

Last July 2023, the third edition of “La Velada del Año” was held at the Cívitas Metropolitano Stadium in Madrid, the sporting and social event organised by the popular streamer Ibai Llanos, which brings together personalities from the world of entertainment for six boxing matches, as well as musical performances.

For this evening’s event, Spotify and Ibai entrusted us with setting up and promoting the Spotify brand within the venue, as well as organising a ball pit in the VIP area and Ibai’s unboxing session during the celebration. We certainly managed to meet the brand requirements that arose throughout the event. It was a huge success, streamed on Twitch, with a record audience of over 3.4 million viewers.

Cliente: NEOSBRAND

Servicio: Creative development, manufacturing and production

Año: 2023

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