Red Bull MotoGP 2016 Launch

Among the range of promotional events we organised across the city of Jerez de la Frontera (Cádiz) for our client Red Bull during the Red Bull Spanish Grand Prix, this project stands out.

Alvaro Domecq Avenue is one of the city’s main thoroughfares, and is undoubtedly the epicentre of all the nightlife on offer throughout the Grand Prix for the more than sixty thousand motor enthusiasts who visit Jerez at this time of year.

The most iconic bars on this avenue bring their counters out onto the street, and Red Bull simply had to be there. To achieve this, we developed an aluminium frame from which we hung a series of 4×1-metre screens displaying content created specifically for the event.

Here are some photos taken by Red Bull photographer Sebastian Romero, as well as a 3D visualisation to present to the client.

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