In 2022, we were able to organise our first Red Bull Dance Your Style tour. It’s an ingenious event that arrived in Spain very recently and is now growing rapidly.
The event consists of a dance competition in the middle of the party, where each ‘dancer’ will showcase their style by dancing to the most mainstream tracks of the moment.
For the qualifying tour, we set up shop in iconic squares in the country’s major cities. The first stop was the Plaza del Carmen in Granada, in front of the Town Hall, where a warm Granada afternoon welcomed us in the best possible way and we were able to create an unprecedented atmosphere of ‘dancers’ in this Andalusian city. Two weeks later, we headed to the country’s capital, right in the heart of Plaza España, surrounded by the country’s most iconic buildings, creating an unforgettable experience for all those in attendance and taking part.
What did we do?
We handled the entire production, including location proposals, permits and audiovisuals. We also developed a branding plan for Red Bull that perfectly met the brand’s needs, showcasing all the available elements in a balanced way.
Now it’s time to get ready for the Grand Final!!
Cliente: Red Bull Spain
Servicio: Production
Año: 2022