75th Anniversary of the Italian Motor Show
This year, one of Cádiz’s most iconic ice-cream parlours is celebrating its 75th anniversary: SALÓN ITALIANO. For 75 years, it has been treating its customers to its magnificent, international ‘Topolinos’ – that secret recipe which makes its strawberry ice cream so unique and its wonderful lemon ice creams so refreshing. A tradition spanning three-quarters of a century, brimming with anecdotes, ideas, flavours and stories… We were delighted that they chose us to design their commemorative logo and assist them throughout their celebrations.
They asked us to develop a new visual identity for this very special occasion. Building on their signature typeface and iconic blue colour, we designed this distinctive branding so they could incorporate it into their uniforms, menus, signage… and so on. We also used this branding on T-shirts in fresh colours, just like their ice creams; we created key rings, new menus… a whole host of applications!
We also designed a photo backdrop which was used during the party they organised to mark the occasion, and they used it to let their customers take photos of themselves enjoying the more than 1,000 Topolino comics they gave away to everyone who came to visit them.
A lovely, heart-warming project that we absolutely loved carrying out for this whole big family of friends and wonderful customers. Now, on to the next century!
Cliente: Salón Italiano Ice Cream Parlour
Servicio: Design, branding, printing
Año: March 2015
