2012/13 Season Ticket Campaign

When Cádiz C.F. was bought by a new investment group – coupled with other issues relating to the sale of the club – this led to disillusionment amongst its supporters; consequently, the briefing emphasised the need to convey the radical change that the new investors intended to bring to the team.
That is why we created the slogan ‘The Yellow Revolution’. A direct message from the die-hard supporter united by this revolution, calling on disillusioned fans to join in, as change has finally arrived.
Four different posters were produced, each aimed at a specific target audience.
Despite it being a difficult year in sporting terms, the club managed to attract a good number of new members.
And this campaign was largely responsible for that.

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Cliente: Cádiz C.F.

Servicio: Design, Signage, Layout, Photography, Advertising Campaign

Año: 2012